4 Sure Ways To Generate Real Estate Leads

If there were ever a shortlist of 4 Sure Ways to Generate Real Estate Leads, the following strategies would almost certainly be on it! When fully integrated into an agent's marketing plans, they can positively impact their short- intermediate- and long-term success! Let's take a look at them!

Here are Four Ways To Succeed

Referral Marketing

1. Referral Marketing is a method of promoting products or services to new customers through recommendations from past customers, neighbors, coworkers, family, friends, and other people you know.

And they're typically made by word of mouth when something that is said causes someone to think of and recommend you.

However, to maximize referrals, people must know you're a Realtor.  So, commit right now to contact every single person in your cell phone and email contact address book in the next seven days. Do it whether you're a new or veteran agent. You may be pleasantly surprised by the activity it generates for you.

If you're newly licensed, tell them you want to share that you're in real estate sales and ask them to please think of you if they know or hear of anybody interested in buying, selling, or leasing real estate. And if you're a veteran agent, you're contacting them to say hi and ask them if they know of anybody interested in buying or selling, and if so, ask for referrals.

Yes, I know this is Real Estate Marketing 101, but let me ask..." when was the last time you did it?" If it's been over a year, you're way overdue and may have lost out on some opportunities. So, stop being shy (or lazy) and ask your network of friends and relatives for referrals. More often than not, they'll be happy to refer them to you. 

Hosting Workshops

2. Hosting Workshops is the 2nd of 4 Sure Ways to Generate Real Estate Leads. Most attendees are motivated to transact a real estate deal of some kind and are eager to move forward with the right coaching and encouragement. A great way to facilitate engagement is by providing helpful information to help them make informed decisions.

While you can host buyer and seller workshops, I recommend doing them for buyers, primarily because sellers have at least bought a home before and arguably know more about real estate than buyers do. So, pitch them as home ownership resources to pastors for their congregations, businesses for their employees, and neighborhoods you farm.

You can also target invitees by profession (nurses, firefighters, law enforcement officers, barbers, cosmetologists, dental hygienists, etc. You can locate them via accessible databases by trade or services that offer fee-based mailing and phone lists. You can also post and distribute flyers where people gather to shop, work, exercise, play, worship, etc. Finally, you can also publicize via Social Media channels: Twitter, Facebook, LinkedIn, your website, etc.

These are a sampling of non-mainstream ideas and strategies for finding workshop attendees that are not meant to be comprehensive.

Finally, if there's one thing to take away from this article, it's this...market and promote your seminars aggressively! When you do, you're likely to get the attendance you desire...and that can be parlayed into sales and commissions. 

Parade of Homes

3. Parade of Homes is a fantastic way to generate real estate leads. It is the third out of four reliable methods to do so. When people attend these events it usually indicates that at some level they're interested in buying a home. It's an excellent opportunity to showcase properties and motivate potential buyers to purchase. With proper organization and planning, these events can be leveraged to attract prospects that convert to leads.

Email Versus Newspaper Advertising

4. Advertising in printed media (newspapers and magazines) is the last of 4 sure ways to generate real estate leads. Once upon a time, printed media advertising was the absolute foundation of how agents went about marketing homes for sale...and it is still an effective way to generate leads, although there are fewer printed newspapers in which to advertise. Another downside is that sustaining newspaper advertising campaigns can be costly and even prohibitive. And once you're out of sight (the ad stops running), you're out of mind.

Fortunately, there are many viable and effective ways to advertise for leads. Some that quickly come to mind are direct mail campaigns with real estate prospecting letters, flyers, and postcards. Presently, favored advertising methods include email marketing. Relatively inexpensive, email marketing offers the unique advantage of building a list of followers eager to hear from you relative to their specific interests. 

Final Thoughts

As you reflect on and contemplate your real estate marketing plans, generating leads may seem daunting. However, it is the lifeline of your career and an essential element for ensuring long-term success. Therefore, it is crucial to prioritize lead generation, which is the key to having a prosperous career. Happy prospecting!

You might like these pages...

Email Marketing For Real Estate Agents   
Real Estate Referral Leads    
Newspaper Real Estate Leads  
Innovative strategies to get more real estate seller leads in 2024 

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