Auto-responders and Real Estate Marketing
Autoresponders: they're a term you've likely come across, but have you truly grasped their potential as powerful lead generators? The answer might be no if you're like many real estate agents. It's time to rethink your strategy! Many agents have yet to fully tap into the benefits of email marketing as a core approach to attracting leads and increasing sales. In this article, we'll delve into what you need to know about autoresponders and how they can transform your efforts into a steady stream of leads, listings, and sales. Get ready to unlock the secrets to leveraging this essential tool!
- So, What Exactly is An Auto-responder?
Testimony of An Autoresponder Marketer
Autoresponders Never Sleep
Practical Use of Autoresponders
Three Ways to Generate Leads with Autoresponders
Here's How Easy It Is To Get Started
Autoresponder Domination
So, What Exactly is An Auto-responder?
Imagine having a personal assistant that never sleeps! An autoresponder is just that—it’s a clever program designed to automatically send out replies to any email that lands in your inbox, 24/7, every single day of the year.
Getting started with autoresponders is a breeze. If you’re on a budget, you’ll be pleased to know there are free options available online. For those willing to invest a little more, you can find paid plans starting at just $15 a month!
What’s truly fantastic about autoresponders is their flexibility and user-friendly nature. You can schedule your messages to be sent out daily, weekly, or monthly—whatever fits your needs! Once you’ve crafted your messages and hit the ‘send’ button, they’ll keep working tirelessly for you, handling responses effortlessly until you choose to pause or stop them. Get ready to simplify your communication and free up your time!
Testimony of An Autoresponder Marketer
I've used autoresponders in my online real estate businesses since November 2004. And during that time, my email subscriber list hovered on average at just shy of 4,000 subscribers.
I went from enrolling a few subscribers monthly in December 2004 to hundreds per month during my most successful period of email marketing for leads.
Admittedly, there are faster-growing lists than mine, but slow and steady has proven more enduring than a take-the-money-and-run approach! Case in point: I'm still in business, while some of my competitors aren't. Return to Top
Unlike You, Autoresponders Never Sleep
Imagine this! It's 2:00 AM, and you're fast asleep. But your auto-responder, like the good virtual secretary it is, is on standby and ready to respond to requests for information.
At 2:13 AM, you receive a request for a copy of a free report that you're offering to first-time home buyers. And in the blink of an eye, your autoresponder emailed the requested information. Meanwhile, you remain steadfastly asleep!
Congratulations! Not only did you get a lead, but you secured the best one possible–somebody contacting you for information. And they gave you the information you need to follow up and make a sale. Return to Top
Practical Use of Auto Responders
It can take up to 7 times to contact someone before they do business with you.
Still, many agents are applying old selling practices to a fast-paced society without any automation: no website, no autoresponder, no nothing! It's a game they can't win and may soon be out of business because of it!
On the other hand, you are reading this article and preparing to transition to this enhanced way of doing business. Return to Top
Three Surefire Strategies To Generate Leads with Autoresponders
One. Target Renters
Let's say you want to target first-time home buyers living in high-end apartment complexes, and your theme is "buy for the same as rent."
Would renters paying $1,800 to $2,500 per month be interested in buying homes if the mortgage payments were the same as their rent payments? Yes? I think so, too! Here's how you can generate leads.
- Identify an apartment complex that you'd like to source leads from
- Create a flyer, letter, or postcard featuring a home you want to sell. If you don't have a listing but work in an office with other agents, get permission to advertise one of theirs
- Finally, mail the adverts to occupants residing in an apartment complex of your choosing.
Two. Target Buyers
Create one or more special reports to be delivered in a series of 7 emails over seven days or a time and sequence of your choice. A Special Report could be a series of articles that look something like these;
- First Report: Ten "No-No's" for The Home Buyer
- Second Report: Ten Tips for The First Time Home Buyer
- Third Report: Ten Common Mistakes People Make When Buying A Home
- Fourth Report: FHA Loans: What Are They And Do You Qualify?
- Fifth Report: Title Insurance: Do You Need It? What Is It?
- Sixth Report: Everything But The Kitchen Sink: What Stays And What Goes. The Importance of A Contract \
- Seventh Report: Interest-Only Loans versus A Traditional Loan: What Is The Difference?
You can find these and other prewritten articles and reports here. Branding them with your personal information will generate the best results.
Three. Target Sellers and Investors Too
Apply the idea above to newspaper ads and vary the theme to target buyers, sellers, or investors. There are prewritten reports available for them, too.
Specifically, look in your real estate classified ads section for ads similar to the one described above. My bet is you will find a few of them! Why? Because many agents are still marketing real estate the old-fashioned way. Specifically, they advertise listings almost to the exclusion of getting buyer leads first! Return to Top
Here's How Easy It Is To Get Started
Auto-responders are affordable, ranging from FREE Trials to $20.00 or so a month. And a FREE Trial is a great way to learn what they can do. I've been using GetResponse since 2004; I started with a Free Trial and upgraded to a paid plan once I experienced the power and success of using one.
Of course, other companies offer Free Trial Services, too. Some of the more notable ones include
- Aweber
- ActiveCampaign
- Campaigner
- Email Octopus
- Hubspot
- Mailchimp
- Mailerlite
- Mailmunch
- Moosend
- Sendinblue
More important than which company you use right now is getting started. You can try several to see which one you like the best before deciding on one to go with for the long haul. Return to Top
Autoresponder Domination
Are you ready to take lead generation to another level? Then, get yourself an autoresponder. With one, you can get more leads - starting today! All that's left now is to do it! Happy Prospecting! Return to Top
Other pages you might like
 |
 |
 |
Home Page > Email Marketing for Real Estate Agents >> Auto Responders
Successful Businessman Image by imagerymajestic at FreeDigitalPhotos.net
Woman Testimony Image by photostock at FreeDigitalPhotos.net
Contact Us Image by Jolee G at FreeDigitalPhotos.net
Man Asking Question Image by graur codrin at FreeDigitalPhotos.net
Target Image by Master isolated images at FreeDigitalPhotos.net
Man Getting Ready To Race Image by imagerymajestic at FreeDigitalPhotos.net
