Expired Listing Letter Campaigns; Work Smarter, Not Harder

Expired Listing Letter Template & Guide

Imagine mailing the expired listing letter below to three to five owners daily and be done all in a matter of minutes - from start to finish! With it, you can instantly embark on a lead generation campaign to convert expireds to new listings systematically, quickly, professionally, and most important of all, effectively! Does that excite you? I not, you will be after reading the letter. Here it is!

Dear [Homeowner's Name],

I hope this letter finds you well. As a local real estate agent, I understand that your property at [Property Address] was listed for sale with another agent but did not sell. I believe every home has its right buyer, and I'm confident that with the right approach, we can achieve a successful sale for your property.

My team and I have a proven track record of successfully selling previously listed properties that still need to sell. We have a fresh perspective on marketing and an extensive network of potential buyers that we would like to introduce to your property.

I would welcome the opportunity to meet with you to discuss how we can work together to achieve your real estate goals. If you are open to exploring a new approach to selling your home, please don't hesitate to contact me at your earliest convenience.

Thank you for considering my proposal. I look forward to the possibility of working with you and ultimately achieving a successful sale for your property.

Sincerely,

[Your Name]
[Your Contact Information]

You can think about mailing Expired Listing Letters, or you can do something about it!

Socrates, one of the greatest "thinkers" of all time said, "Action equals knowledge." Action, not thinking, is how we achieve results."

Nothing will happen if you are not willing to put, in the time, effort and investment required to succeed in real estate sales!

You can think about doing something to grow your business, which is a good start, but nothing will happen until you take action.

This is true for most things, including executing Expired Listing Letter campaigns. You have to initiate them and keep them going to get the best results, even when you don’t really feel like doing it!

Agents who understand this do well in all markets, while agents without a plan, action, or drive fail during great ones.

Getting Started: On Your Mark- Get Set - Go!

I can sum up getting started in a sentence. Buy some pre-written letters - like these - and start mailing them. That’s it!

On the other hand, sustaining the initiative is a different matter. It’s the hard part, not because it’s physically exerting, but because people tend to procrastinate, grow bored with mundane tasks and move on to the next thing that catches their attention before giving themselves a full opportunity to succeed doing the last thing they started.

For example, how many New Year resolutions have you made that lasted for a month before you gave up on them? Whatever it was that caused you to not follow through is the same thing that stops agents from keeping up with mailing campaigns.

But it doesn’t have to be that way. You can have wildly successful outcomes with a commitment of only 30 – 45 minutes a day if that long.If this is too much time for you to commit to doing something almost guaranteed to improve your earnings, you can hire someone to do it for you. Warning! If you can't commit to doing it daily, I suggest you don't do it at all, as your results will probably be disappointing!

Expired Listing Letter Marketing Offers
Unlimited Potential!

The National Association of Realtors reports that 87% of all new agents fail after five years in the industry - only 13% make it longer than that.

Agents don’t leave the industry because they make a lot of money; they leave because they didn’t make it easy. So, what does it take to be successful? It takes a plan and the proper tools to implement it as top-producing agents do. They plan to have lots of listings and on their for-sale signs on listed poperties providing free advertising 24/7, 365 days a year, thereby generating even more listings.

And one such plan is mailing expired listing letters! With a bounty of listings, agents are highly likely to sell something; when they do, they will get paid! Agents without listings are part of the 87% that drop out in less than five years.

Five Reasons to Start Getting Expired Listings Using an Expired Listing Letter System Today!

While mailing expired listing letters is not an instant gratification process, it is a proven strategy for generating new listings, again and again. Here are five compelling reasons to start using them today!

One. The letters you need are readily available and can be used immediately upon purchase. Using them will free you up to focus on other aspects of building your business, like holding open houses, showing properties, networking activities, social media marketing, making videos, flyer marketing, etc.

Two. Farming Expired Listings is like the story of the tortoise and the hare - with the tortoise being slow, patient, methodical, steady, and sure to get to the finish line versus the hare who races ahead pretty quickly runs out of energy who may or may not finish the race. Buy a pack of letters, spend a few minutes individualizing them, and you'll be able to use them over and over to get to the finish line ( the relisting of a property) when others don't.

Three. Mailing letters benefit rookie and veteran agents alike. Rookies can get off to successful starts using them, and veteran agents can open a new source of leads and re-energize stagnant careers.

Four. You can build a brand via letter mailing campaigns, and with a catchy slogan, you can dominate your local market the way some companies do with their slogans. For example, I'm sure you'll be able to figure out the companies below by their slogans when you read them.

Things go better with _____

You're in good hands with _____

Soup and sandwich, soup and sandwich, have your favorite _____ soup and sandwich.

Now, what are your brand and slogan going to be?

Five. You'll be happier having a renewable source of leads to convert to listings and sales. It'll bring you joy, peace, and satisfaction as few other marketing strategies do.

Work Smarter, Not Harder -
With Our Proven Expired Listing Letter System

Some agents avail themselves of proven marketing tips, tools, and strategies daily to excel in their careers. Others get licensed and drop out in large numbers over the next 12 months. Which will you be?