Marketing To Expired Listings 

Marketing To Expired Listings is a proven method for expanding your client base and growing your business. In 2005, I wrote an article called "Farm Expired Listings for Big Commissions." It was and still is highly ranked on Google and widely circulated online. Google it and see for yourself!

While the business strategy outlined in the article is simple, it was and still is highly effective. If applied consistently, you, too, can expect increased business activity that generates highly motivated leads that convert to listings and sales. Below is a sequel to that article, pulling the idea forward and making it more relevant to today's market. Here is the update without further ado!

Marketing To Expired Listings Maximizes Your Earnings;  by Lanard Perry

Many real estate agents start and conclude their careers without developing or embracing a strategic plan and failing to plan amounts to planning to fail. Understanding the importance of planning and strategic thinking is crucial for long-term success in this industry! 

While it's commendable that many agents are taking the usual steps to attract new business, such as sending out mailers, reaching out to acquaintances, and distributing business cards, it's important to remember that these are just the basics. A more proactive approach is needed to thrive in this competitive industry!

And some, bless them, are even bold enough to engage in the most dreaded task—cold-calling potential prospects. While all these activities may align with the job, they don't necessarily lead to business opportunities that convert to leads, listings, and sales fast enough to sustain a career. It's time to recognize the inefficiency of these traditional methods and adapt to a more practical approach!

Real estate agents can ensure longevity in the business by adopting a more focused strategy. This approach emphasizes working smarter rather than harder, and one such strategy is Marketing To Expired Listings. It's a game-changer that can lead to significant growth and sustainability in your career!

The Power of Lead-Generating Systems

Top-ranking Realtors and Real Estate Agents owe their success to systems like marketing to expired listings. Effective systems bolster average and new real estate agents' careers by bringing in regular listings that generate prospective buyers and sellers. They enhance their marketing exposure and enable them to identify the best real estate leads swiftly.

The Advantages of Expired Listing Systems

When it comes to selling real estate, it is crucial to have a strategy that targets receptive sellers who are likely to be amiable towards Realtors and willing to do whatever is necessary to sell their properties. This is where an expired listing system can truly empower Realtors, providing them with a tool that can significantly change their success in listing properties.

Expired listing systems are meticulously designed to provide a high level of scrutiny when it comes to identifying potential sellers. They consider various factors, from the seller's motivation to the state of the property, to identify those most likely to be interested in working with a Realtor. This thoroughness should reassure Realtors about the system's effectiveness.

For many sellers, the burden of managing duplicate mortgage payments can be a powerful motivator for selling. They may have already purchased a new home and are eager to get rid of their current property as quickly as possible. Other sellers may be dealing with urgent issues like troublesome tenants, vacant properties, recent marriages, or divorces, all of which can create a strong urgency to liquidate real estate assets.

Regardless of the specific circumstances, sellers who have already undergone a listing cycle may be more motivated than most to relist their expired listings. By working with an expired listing system, Realtors not only identify these motivated sellers but also have the opportunity to play a significant role in helping them achieve their goals. This can bring a sense of purpose and fulfillment to Realtors.

My Personal Experience with Expired Listings

When I initially started pursuing expired listings, I was able to list a wide variety of properties, from vacant lands to single-family homes, condominiums, and even mobile home parks. This approach led to a rapid expansion of my portfolio, which, in turn, presented a significant challenge in terms of managing all these listings effectively.

I realized I needed more support, so I hired a part-time assistant to handle the marketing of my listings. Furthermore, I saw the potential in partnering with a newly licensed salesperson. This partnership allowed us to split the listing fees evenly, creating a win-win situation for both of us. Additionally, I made it a point to share my new listings with agents who always seemed to have buyers through flyers.

My system, which I had not anticipated to be as successful as it was, generated an impressive renewable stream of highly motivated listing leads. It was a pleasant surprise to see the listings continue to pour in even when I was preoccupied with other tasks or simply taking a day off. To put it mildly, it was a thrilling experience, and I was averaging two-plus listings a week with it!

Sample Expired Listing Letter: Let's Shake Things Up With a Revamped Strategy To Sell our Home!

This letter is easy to customize. You can change the header, swap the agent image with your own, change font colors and size, and copy text to your agency letterhead. It comes as a Microsoft Word Text document that you can use over and over! Plus, it's affordably priced! $4.95

Your order will be available for immediate download once payment is confirmed. 

Summation

If you're looking for ways to boost your business, you can maximize your earnings by farming expired listings! Since real estate listings are the backbone of the industry, it's challenging to succeed without them. However, an excellent strategy to position yourself to be competitive with them is to farm expired listings with proven letters and systems.

More real estate letter pages you might like

Here are The Expired Listing Letters I Wrote and Used.  With them, you can, too, farm highly motivated expired listing owners with laser-like stealth and precision.  

Power Real Estate Letters - This assortment of 50 prewritten letters is handy for various marketing needs.

FSBO Letters—This FSBO letter system puts the fun into marketing, adds listings to your portfolio of properties, and puts money in the bank.

Farming Expired Listings - This is the site that got it all started. 

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