Newspaper Real Estate Leads / Start With Headlines That Sizzle

Newspaper Real Estate Leads
Start With Headlines That Sizzle

Newspaper Real Estate Leads. The success or failure of your marketing is directly related to the power of your headline. Headlines are responsible for 70% to 80% of their effectiveness.

Generally, only 200 of 1000 people will read your entire ad, which is where your profit is sitting. Capture another 200 customers with a killer headline, and you will double your leads and sales. On the other hand, you can quickly lose half your prospects with a poor headline.

Attract More Leads
with Attention Grabbing Headlines

When sourcing Newspaper Real Estate Leads, headlines are super important. Even poorly written ads have been successful because of the overwhelming power of their headlines.

Your prospects will decide whether to read your sales message in two or three seconds. That is all the time they will give you to scan your headline.

And you and I are no different we do not READ a newspaper;

we SCAN the headlines

of whatever we read; articles, newsletters, newspapers, website and blog headings and subheadings, etc

We look for what interests us, and the key to capturing newspaper real estate leads starts with having excellent headlines that interest readers in what you're offering.

Six Kick Butt Newspaper Real Estate Lead Ideas

Following are some straightforward and fun ways to find profitable headline ideas.

Practice writing good headlines in the subject line of your emails. It is fun practice, and your recipients will enjoy it too. Here's an example:

"RE: This Weekend" is passive and boring.
"RE: Let's Do It This Weekend" is active and compelling.
Your junk mail is a virtual goldmine of great headlines and sub-headlines. Save the ones you like for future use. Mix, match, and adapt the good ones to your benefit.

If you see a headline used repeatedly, it's probably because it makes a lot of money for that company. You do not have to reinvent the wheel. Somebody paid $1000's to write that headline and $1000's more to test it - and you get to use it free.
Look through your newspaper every day. Watch for headlines on articles and ads that grab your interest. Think about why those headlines worked on you.
Read the headlines in the gossip tabloids while waiting to check out at the supermarket. Those headlines are the main reason thousands of people buy them every week. Heck, they may be the only reason people buy them.
Supermarket tabloids have high-paid experts on staff who do nothing but write compelling and highly profitable headlines. You can learn from the best at zero cost to you.
Finally, buy a good marketing book. One excellent book is "Tested Advertising Methods" by the legendary expert John Caples (with a foreword by David Ogilvy). John devoted four complete chapters just to the subject of headlines because he learned early on how important they are. I found it here on Amazon.

Top Four Tips For Writing Headlines That
Double Your Sales

Make Sure Your Headline Delivers The Punchline
The "punch line" is the unique and influential part of your sales message. You aren't telling a joke here.

Determine the most exciting part of your offer and put it right at the top of your ad in a giant, bold print. Virtually shout it out. And make the wording active, not passive.

For example, "Save 50% on Recliners" is passive. "Take Home A Recliner for 50 Cents on the Dollar" is an active headline.
Like any Punch Line, Your Headline Should Be Short and Sweet
The headline should be as few words as possible yet long enough to tell them what you are selling and why they should read your sales message. Usually, ten words or less is a good target.

Consumers will read longer headlines if the first four words grab their attention. If you need more words, start with a large, short headline leading to a smaller type, longer-worded sub-headline.
Make Sure Your Headline Is The First Word Group Your Prospect Sees
I know this may seem a "no-brainer," but I see this mistake repeatedly, particularly in local newspaper advertising.

Take a look at your newspaper. Notice how many businesses start their ad with their store name and location at the top. This is such a terrible waste of their prime "real estate." It is an ego thing and can easily cost them 25% to 50% of their potential sales.

Always keep in mind - the public does not give a hoot about you. They will look in the yellow pages if they are shopping for you. They are only interested in themselves and fulfilling their current desires. Put your store name at the bottom. If the headline draws them in to read your ad, and you convince them to want it, they will find your business name, no matter how small.
Use Words Your Prospect Is Searching For
Here is another costly mistake you will see every day. Do not try to get everybody to read your ad by being vague or cute. "Everybody" is not your potential customer. Your prospects are only those who want what you have for sale today. By trying to capture everybody, you will lose many of your most important prospects - those wishing to give you money.

Your headline should sort out the buyers. Be specific. If you are selling condos, say "condos," not "single-family home." Do not say "Condo Development." Say "New Condos, Spacious Floor Plans, Gated Community - $10,000.00 FREE Upgrades"—the more focused your headline and sales message, the better the response.

Sourcing Newspaper Real Estate Leads on Steroids

Here's a list of Free Daily Newspapers in the US. While some have transitioned to weekly, bi-weekly, or monthly, they are still great resources for free advertisements to source buyer and seller leads. Check your state and city to see if any are in your area for free.