Real Estate Listing
Flyer Best Practice Idea -
Get a Listing, Mail A Flyer!
Real Estate Listing Flyer Marketing - Some things make sense, like new agents needing business leads or veteran agents wanting more, sending "Just Listed" flyers to other agents in their Multiple Listing System (MLS) each time they get a new listing. Many agents swear by this marketing strategy and have achieved incredible results – I'm one of them!
It took some time to assemble a winning formula, but the approach worked like a charm when I did! When I got a new listing, I'd create and send flyers to top-producing agents in my MLS. My rationale was they had buyers, and I didn't. While it was a simplistic thing to do, it empowered me to be in control of my listings. After amassing several listings, I created one flyer advertising all my listings for distribution to other agents!
Targeted Marketing on Steroids
Here's what you can expect when you start marketing your listings to Realtors!
One. It will get your listings shown. Let's say you target 100 agents to send flyers. There's a good chance that you will engage the interest of 10% of them. That's ten agents. Now, let's say that half of them show the properties. Five agents with clients interested in your specific listings where you would have had none before. I'll make up a term here and call it "leverage marketing."
Two. It will also generate conversation. When agents call about your listings, you'll have an opportunity to share information about other properties that might interest them. You should follow up with flyers about those properties as well.
Three. Once you've mailed/emailed 3 or 4 New Listing Flyers in this manner to agents in your system, you'll be on your way to becoming recognized as a top listing agent in your community. This strategy opens up opportunities for growth and recognition in your local real estate market.
Now, let's appreciate the power of this strategy. People like doing business with folk they think of as successful. Some will become a part of your marketing machine - you get a new real estate listing, and they, in turn, help you show and sell it! Such, my friend, is the Power of Targeted Marketing!
Real Estate Listing Flyer Software
Intuitively, you probably understand that the quality of your flyers will directly impact the idea's effectiveness. Awesome-looking flyers will always perform better than poorly designed ones. However, that doesn't mean you must spend much money creating them.
Various companies offer free online design software that's easy and intuitive. Some offer templates you can use 'as is' to design and create new flyers in short order. However, it's best practice to modify them to your visual and contextual satisfaction. The following are five options to consider. With these tools, you can easily design professional-looking flyers, giving you the confidence to market your listings effectively.
Flyerco – Flyerco offers real estate flyer templates prefilled with text and images but easily customized. And while it's a pretty standard feature common in the industry, it's easy to save your flyers for future editing and reuse. Purchase options include:
- A one-time use fee ($19.99).
- A monthly fee of unlimited use ($9.99).
- An annual fee-based subscription ($99.99).
Offerings also include Lead Capturing and Integrated Social Sharing. Sign up for a month and give them a try!
ProspectsPlus – Capturing the awesomeness of ProspectsPlus in 4-5 lines is difficult, but I'll try! Its services, including real estate flyer making, are specific to real estate professionals. Their benefits are far-ranging, robust, and exciting! They offer live training, training videos, a Return On Investment calculator, paper and digital products, and more! Visit them to learn more. You'll be glad you did!
Easy Flyer Creator - Easy Flyer Creator offers an efficient solution for designing not only flyers but also banners, posters, tickets, certificates, invitations, various cards, and many others. It is, as its name suggests, easy to use.
TurnkeyFlyer Templates - If you're looking for the best Real Estate Flyer Templates, you must look at TurnkeyFlyers. Made primarily for real estate agents, investors, and FSBO homeowners can use them, too.
Finally, there is Fiverr, where you can hire someone to design and create a flyer for $5.00; hence the name Fiverr (www.fiverr.com). Visit them and see what else you can get for $5.00. I guarantee that you'll be amazed by what you discover.
Summation
So, there you have it! Designing effective real estate listing flyers is as easy as choosing templates reflective of your interests and modifying them to your satisfaction. You'll then be ready for your lead-generation campaigns.
Related pages you might like
Real Estate Marjketing Flyers
Open House Real Estate Flyer
Real Estate Flyer Ideas
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