Real Estate Marketing Reports make excellent lead generators, and here's how! 71% of people looking to buy or sell real estate start searching for information not by calling a Realtor but by looking for it online. This vast audience eagerly seeks information, and savvy agents are tapping it by providing the information they seek! In turn, they generate and convert leads to listings and sales like only a few agents do! If you're still reading, I assume you're not one of them!
On the other hand, if you are a content provider/information broker or agent who understands how proving information can lead to more leads, lists, and sales, you know firsthand how lucrative targeting this audience is. In addition to being extensive, it includes a wealth of unique prospects; first-time home buyers, vacation home buyers, investment home buyers, move-up home buyers, empty nesters, land sellers, sellers of commercial properties, apartment complex owners, and so on. In a word, there is no shortage of leads.
However, if you're not providing the information being sought nor meeting these prospects where they are, it begs the question, why in the world aren't you? Your neglect to do so amounts to giving away these leads to other agents. You know the agents I'm talking about; the ones with double-digit for-sale signs dotted throughout your community or glossy, multi-page magazines and books featuring the scores of high-end properties in their listing inventory! I saw a magazine recently that was showcasing horse farm properties exclusively! It was pretty impressive, and it took me a moment to wrap my head around how much money those properties represented in sales commissions!
Nowadays, buyers and sellers are inundated with choices when it comes to finding the information they seek about buying, selling, and investing in real estate. Consequently, if you can't deliver relevant information where they look, they'll turn elsewhere for it. Leading agents know this and actively provide timely information. Be it through letter campaigns, real estate marketing reports, and updates, email marketing, informative articles, magazines, pamphlets, or user-friendly website pages, these agents exemplify how to
Real Estate Marketing Reports are a great way to establish relationships with prospects. And as you know, selling anything only happens after you establish relationships with your clients and they've come to trust and like you! The better your relationship with them, the more likely they will do business with you.
The most significant benefit to the particular Real Estate Marketing Reports found here is that they are content-rich, chock full of useful information, and quickly establish you as a helpful, competent, and trustworthy agent. And best of all, you can provide good, swift information almost effortlessly!
Additionally, hard sell tactics are noticeably missing in these reports, as prospects want information, not sales pitches. If they even get a whiff of you being insincere or pushy just so you can gain a commission, they'll cut off all ties with you.
Email marketing is one of today's cheapest and most effective real estate marketing strategies. Still, many agents are unaware of how much it can impact their earnings! Specifically, email addresses are the lifeblood of online marketing. With email addresses, you can get your marketing message in front of as many prospects and customers as you can generate with little to no cost after the initial investment...repeatedly! You can't say this about many other forms of marketing.
It takes, on average, 6 or more contacts with prospects before they will do business with you, which generally applies to both online and offline real estate marketing. Recognizing the importance of consistent contact, utilizing auto-responders can supercharge your marketing efforts and ensure no prospect falls through the cracks. Put your reports in auto-responders, and you can turbo-charge your online marketing messages and automate many of your follow-up marketing activities. In fact, you could and should have multiple email marketing campaigns going simultaneously to maximize your earnings.
Idea #1. Buy or create a seven-part report series targeting sellers in an auto-responder titled "Selling Your Home For Maximum Dollar." Then, advertise it as "FREE Report; How To Sell Your Home For Maximum Dollar" and give your auto-responder address as the one interested prospects can email for the information.
Next, unleash the power of a comprehensive marketing campaign! Advertise and promote the report offering across every channel within your comfort level and or budget that you may assign to it - television, radio, dynamic flyers, eye-catching postcards, targeted neighborhood farming, compelling email campaigns, and social media marketing platforms that will be sure to resonate with your audience. Use every tool at your disposal to reach potential sellers.
With consistency and creativity, this campaign will evolve and gain momentum, attracting a steady stream of motivated sellers eager to list their homes. The best part of this idea is that it can be used repeatedly, from one neighborhood to another, from one marketing channel to another, and so forth. Then watch as you transform interest into action, turning prospects into successful listings and dominating your market!
Idea #2. Set up a 10-part Report for Renters titled "It's Easier To Own A Home Than You Think" in an auto-responder. Then, select a high-rent apartment complex. Mail the apartment dwellers a letter, postcard, flyer mailer, or whatever you want, offering them your FREE Report on how easy it is to buy their first home.
Repeat this monthly for at least 6 months!
Be sure to show the auto-responder email address as the email address to use to get the reports. To get the information, they must give you their email addresses; you're set to begin building relationships with them to convert them to paying prospects.
Now, forget about it! What happens next might amaze you. Prospects will start signing up for your reports and calling or emailing for personal assistance. They will call and/or email you, especially when you convince them during your email marketing campaign that they are better off paying the same or less money to own a home than to rent one.
Here are a few samples to take a look at!
Sample 1
Sample 2
See 275 Website Content & PLR Real Estate Marketing Reports
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Best Regards!
Lanard Perry
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