Real Estate Open House Flyers

Hosting a real estate open house is not just an opportunity; it's a potential goldmine for your business. With the right strategies, you can transform a good turnout into a wealth of leads, listings, and sales. Drawing from my own experiences of overcoming poor attendance, I've crafted a step-by-step roadmap for using Real Estate Open House Flyers to maximize attendance and lead generation. Let's embark on this journey together and make your next open house a resounding success!

 Steps To Hosting a Well Attended Open House -
A Trifecta for Success

Step One: Choose a listing that will captivate a crowd, even if it's not one of yours. This may seem obvious, but it's crucial to select a house with excellent curb appeal that presents well inside. The exterior should be so inviting that it compels people to stop and step inside. And when a well-staged interior greets visitors, they'll be even more impressed. This winning combination of inside and outside appeal will help you build your mailing list of potential buyers and sellers, boosting your confidence in your choice of listing.

If you don't have any listings yet, don't worry! You can still make this strategy work for you. How? By contacting other agents with listings and offering to hold an Open House on their behalf. Trust me, they won't say no. In fact, most agents will be thrilled at the opportunity. This helps you build your network and positions you as a reliable and cooperative professional in the real estate community.

Should the benefit be obscure, be prepared to explain it to them! Specifically, tell them they will get extra help marketing their properties, and even when your efforts don't result in a sale, it could still gain the homeowners' appreciation for your thinking outside the box! By bringing prospects into their homes, you become heroes to their clients and benefit from generating new leads and increased business opportunities. Can you see agents accepting your offer? I can, and they will!

If you have many listings but work alone, this idea can benefit you, too! Specifically, you can approach a newbie in your office and offer them this opportunity. While you'll be doing something to help yourself, it could also be a confidence builder for a struggling new agent with few leads!

Step Two: Create compelling flyers! To promote your event, you'll need two sets of flyers. The first set is for general promotion, while the second set will provide more details about the house and be made available to open-house attendees. Both sets should be visually appealing and informative, with eye-catching visuals and essential information such as the date, time, location, and a brief description of what attendees can expect. The Open House flyers should also include a schedule of events, contact information, and any special offers or promotions available exclusively to Open House attendees. Remember, the quality of your flyers can make a significant difference in attracting potential attendees.

Step Three: Launch your event! Distribute the Real Estate Open House Flyers far and wide to generate buzz. Send the Open House Announcement Flyer via a Special Invitation to your MLS's Top 10-15 Selling Agents. Even if they don't come, it could be well received and be a first step in developing a working relationship with them. Do this every time you host an event and get a new listing! Every time! Why? Because they could have active buyers. Also, the more agents you invite, the more likely you will get a good turnout!

Here are some more advertising ideas:

- Advertise it on TV and radio if you have the budget. If not, that's okay because there are plenty of other practical ideas to promote it.

- You can create an "Open House Event" on Facebook and invite your friends at no cost. I've been able to invite 500 Facebook friends daily for recent invitations (none real estate related) at no cost!

- You can send open house flyers to your list subscribers and invite them to attend. If you have a text subscriber list, notify and invite them.

- Finally, you should hand-distribute flyers to homeowners in the neighborhood where the home is. They may be curious enough to evaluate how their homes compare to their neighbors. Place your open house flyers in mailboxes, car windshields, screen doors, etc. You'll save the cost of postage while personally meeting many people and generating great leads in the process!

The Pre-Work Is Done! Now Prepare Yourself for Some Visitors. 

People will respond to your invitations and handouts, Realtors will bring their prospects, and neighbors will come. You can still generate significant leads even if you don't sell the showcased home during the open house.

Summarily, generating leads via hosting open houses and flyer marketing can be fun, exciting and wildly profitable! So rather than pedestrian like attitude opt to generate excitement! Make and distribute real estate open house flyers far and wide.

Dazzle with colorful, eye-popping designs; or give it to them plain and simple. Either way, make them appealing enough to get people interested in your promotion.  People will respond to your invitations and handouts, Realtors will bring their prospects, and neighbors will come. You can still generate significant leads even if you don't sell the showcased home during the open house.

Related pages you might like

Get More Out of Your Real Estate Marketing Flyers with proven lead-generation strategies to attract more buyers and sellers, starting now!

Here Are Five Kick Butt Ways To Grow Your Business mailing real estate flyers. They're low-tech but supremely effective. This is a must-read! 

 That's it for now! Happy Prospecting!

Home Page > Real Estate Agent Flyers >> Real Estate Open House Flyers

Image of Agent Networking on Cell Phone by Kromkrathog at FreeDigitalPhotos.net