Real Estate Open House Flyers
Unlock a Trifecta for Success

Real estate open house flyers are the spark that turns a basic showing into momentum. Hosting an open house should be more than unlocking the door and hoping for traffic. With the right strategy, your event becomes a lead-generating powerhouse. This page shows you how to combine the right property + killer flyers + strategic distribution to create unstoppable demand and predictable follow-up opportunities.

The formula is simple: Right Property → Killer Flyers → Strategic Distribution. Miss one, results drop. Nail all three, and everything rises.

The Right Property Comes First

A flyer can only perform as well as the listing it represents. Choose a property with curb appeal, a welcoming entry, good photos, and livable flow. If you don’t have one? Borrow one. Agents love help hosting—and you gain exposure.

• Attractive exterior + photo-ready rooms
• Good lighting and open pathways
• Neutral staging that creates possibility
• A price position that makes sense for the area

Quick script: “If you’d like help hosting your next open house, I’d be happy to run the event for you.”

Killer Flyers Do the Heavy Lifting Before Guests Arrive

Most agents only create an event flyer and hope people show up. The pros create two flyers—one to attract, one to convert.

• Event Flyer: Promotes the showing and drives traffic.
• Property Flyer: Hands out at the door and captures leads.

Every flyer must include: date, time, address, benefit bullets, QR code, and one clean CTA.

Strategic Distribution Generates Foot Traffic + Lead Traffic

Distribution determines turnout. Think layers, not one-and-done announcements.

• Door drops: 40–100 surrounding homes
• Buyer-heavy agents from the MLS
• Local coffee shops, gyms, barber shops
• Facebook Event + neighborhood groups
• Warm leads via text: “Want the flyer?”

The real goal: attendees you can follow up with—not just bodies in the house.

If you want to benchmark your process against national standards, the National Association of Realtors® outlines expectations for marketing, consumer experience, and compliance that pair well with a multi-channel flyer strategy.

FAQ: Real Estate Open House Flyers

Do real estate open house flyers still work?
Yes. When paired with layered promotion, good signage, and the right property, flyers still drive foot traffic and warm leads.

How many flyers should I print?
100–150 before the event, plus 20–30 for on-site usage, handouts, or neighbor conversations.

What absolutely needs to be on the flyer?
Date, time, address, 3–5 benefit bullets, a single call-to-action, and a QR code that leads to photos or a sign-in page.

Should I use one flyer or two?
Two is better — one to promote attendance and one focused on converting visitors once they arrive.

When should distribution start?
3–5 days before the event, with a second push the morning of. This timing consistently improves turnout.

Are QR codes worth it?
Yes. They bridge offline visitors to online follow-up and increase the likelihood of actual lead capture.

If This Page Helped, These Open House Marketing Resources Go Even Further

8 Real Estate Flyer Ideas That Trigger Action

Fresh concepts to spark curiosity, drive turnout, and convert foot traffic to leads.

Get More Out of Your Real Estate Marketing Flyers

Turn low-response flyers into lead magnets with messaging, design, & CTA structure.

Real Estate Agent Flyers That Position You as the Go-To Agent

Build authority and visibility with flyer messaging designed to win appointments.

Where This Strategy Actually Creates an Edge

Here’s where most agents miss the moment—and where you can gain ground. Most open houses fail quietly, not because the agent lacks effort, but because there’s no system behind the activity. Traffic shows up, people browse, a few nice conversations happen—and then everything dissolves by Monday morning. That’s the gap this approach is designed to close.

• The property attracts — curb appeal, presentation, and positioning.
• The flyers persuade — they create purpose, not just awareness.
• The follow-up converts — this is where business is actually won.

This shift in thinking turns neighbors into future listings, visitors into warm buyers, and casual interest into scheduled appointments. It’s no longer “hosting an open house,” it’s running a lead funnel in real time. If you’ve ever left an open house hoping the phone might ring, this system replaces hope with structure—and structure with results.

Done right, a single open house can create the next 60 days of business. Done repeatedly, it becomes an edge other agents can’t easily replicate, because you’re not waiting for leads — you’re building them.

Final Word

When you treat an open house like a marketing event—not a waiting room—your flyers don’t just advertise a property. They introduce you, build authority, stir curiosity, and create conversations. That’s where business begins.

This is how open houses stop being “hit or miss” and start becoming momentum.

 That's it for now! Happy Prospecting!

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