Real Estate Sales Leads

Need more Real Estate Sales Leads?  The article below, one I wrote a while ago, highlights three low cost ideas for your consideration. Any one of them can result in more business opportunities - leads, listings, referrals, etc.

Explosive Real Estate Marketing Techniques   
By Lanard Perry

If you're new to real estate you know first hand just how difficult it is for newbies to break into the business.

In 2018 the National Association of Realtors reported that real agents had median income of $31,900, an increase from $27,220 reported in 2017. That's not much money for the heard work they put in. 

Now contrast that with long-time brokers with 16 or more years of experience - they had an average annual salary of $71,000.  Now we can at can begin a conversation. Can newbie agents substantially increase their salaries in the same 16 years? Absolutely, if they approach their career the same way that they approached getting licensed.

Specifically, they have to learn how to make money just like they had to learn how to get licensed.  Unfortunately, some agents stop learning after they get licensed thinking that the licensing course was enough to guarantee their success. However, nothing could be further from the truth. If you want to be good at marketing you have to learn how to be a good marketer and if you want to be a good salesperson you have to learn how to sell.  Although everybody is not naturally born with these skills and abilities they can be learned with the right tools, strategies and resources.

Below are 3 real estate marketing techniques that can shorten your learning curve and propel you on your way to earning the kind of income that you dream of.

One: Real Estate Web Site Marketing   
If you think that throwing up a web site constitutes web site marketing you're wrong.  All it really means is that you have a web site. Have you read anything about web site marketing, search engine optimization, web site lead capturing tools, what constitutes good web site content, or why content is important to generating leads?

No?  Then your web site is nothing more than window dressing.  How can it generate real estate sales leads and help you convert them to paying customers if you don't know it can do it for you.

Recommendation: Google "search engine optimization" and "real estate web site marketing" and read up on what you find - then apply what you learn.  This act alone will push you up the line from last place to 4th or 5th in line, as many agents won't take the time to learn even basic information about web site marketing.  Have you?

Two: Sequential Autoresponders 
Using sequential autoresponders is a great technique for pushing your way up the line another place or two.  Basically, autoresponders allow you to do just that, automatically respond to requests for information. Sales and marketing is a process, not an event.  So, instead of trying to sell your services to a prospect the very first time you meet them you should first seek to establish rapport with them, and there's no better way to do that than via the use of a sequential autoresponder. With an autoresponder you can send 1, 2, 3 30, 90 or more messages - or however many it takes to convert them to paying customers.

Recommendation:  Get yourself an autoresponder and experience what it can do for you.

Three: Real Estate Marketing System  
Get yourself not one, but several marketing systems to generate leads.  There are a couple of lead generating ebooks that offer great ideas for generating leads; including marketing expired listing systems, fsbos, absentee property owners, working exclusively with investors, newsletters, etc. But the systems and their techniques should not be complicated, because the more complicated they are the less likely you are to consistently apply yourself to them.

A MoneyCNN.com article dated October 3, 2006 says that "During the boom's peak from 2002 to 2004, the National Association of Realtors (NAR) saw memberships soar 26 percent. Today, over 1.2 million Americans call themselves Realtors." That's a lot of competition and going to the office everyday is not enough.  You need a competitive advantage and these 3 techniques can push you to the front of the line. (end of article)

In closing, real estate sales leads ideas don't necessarily have to cost a lot of money.  In fact, many are no to low cost.  But most important of all is that you have to implement them in order to achieve the desired results.  Happy prospecting!

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