Real Estate Web Site Content Is Key To Online Success
Real Estate Web Site Content is one of the most underappreciated asects of online marketing. Still, it's key to boosting search engine
rankings and driving traffic to your web site. The more traffic you generate, the more leads you'll get...and leads are key to your success.
Quality
real estate web site content generates interest in you and the services you
provide. With it you can easily optimize your site to be found by Google, Yahoo
and other search engines. Without it you don't even exist...at least not to the
search engines.
But creating good web site content is easier said than
done, as the better it is the longer it takes to produce. I know all to well
from personal experience, as I've spent the last year or so reading and writing
more real estate marketing reports, articles and web site content than I cared to.
If you write your own web site content you know what I mean.
Writing in general is time consuming, but writing quality, memorable copy can be
extraordinarily slow. The better you want the product to be the longer it takes
to write.
There are 3 approaches to writing content for your real estate
web site;
- write it yourself
- hire ghost writers
- buy pre written content
Write It Yourself
If you're a
good, fast writer this option might appeal to you. While you might rationalize
that you can save the cost of a writer, how much will you really save when you
factor in the loss of business due to engaging in non income producing activity.
When you sell homes your time can amount to hundreds to thousands of
dollars an hour. You can hire ghost writers and purchase pre-written content for
a fraction of that amount.
Although I write a lot of my own copy, I've
hired ghost writers as well as purchased and used pre-written real estate
marketing reports with a great deal of success. In fact, I now own thousands of
pre-written marketing articles and reports and can't imagine doing business
without them.
Hire Ghost Writers
If you've never
hired someone to write real estate web site content you might be pleasantly
surprised at both the quality and affordability. There are plenty of talented
writers that you can hire at reasonable prices.
If you've not tried it
before there are two places you can research available options; http://www.elance.com
and http://www.guru.com. I've
hired a couple of writers through these providers and was relatively
satisfied with both.
Like anything else though you pay for what you get.
So, if you opt for the least expensive writer you might get a product inferior
to that of a more veteran writer and seasoned professional.
Buy
Pre-written Content
I got hooked the first time I bought pre-written
content. As you might imagine all of it wasn't good, but every now and then I'll
purchase something that's outstanding... making all of the other purchases worth my time.
What's especially noteworthy about good
content is that it's often ready for immediate use "as is" and with little need to rewrite it. And when it's all said and done you'll spend .35 to .50 cents an article, versus
$5 - $35.00 per article ghost writers might charge.
Summarily, if
building a web site is the first step in generating an effective online presence
it is great web site content that keeps your web site visitors coming back -
humans and search engines.
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